Today, AdWeek reports that brands have been quick to embrace Facebook's recent changes which auto-play videos in users' news feeds. Over the past 10 months, brands like Budweiser, Beyoncé, and even McDonald's have abrupty shifted their past practice of posting links to YouTube-hosted videos in favor of native Facebook videos which support the auto-play functionality. This shift signals an increase in eyeballs (and dollars) staying on the Facebook site rather than being siphoned away to the likes of YouTube and Vimeo.

Brands are also noticing that fans on Facebook tend to be somewhat more engaged than fans on YouTube, although this may be different depending on the brand.

How about your company? Is auto-play enticing enough to convince you to be Facebook-native for your video content?